NFTs are a new revolution. The advent of blockchain technology coupled with the continuous growth in the community driven economy has given rise to a blue ocean of opportunity for the creative scene. Through blockchain technology and better infrastructure, NFTs have now allowed digital creations to become monetizable in ways that were previously unimaginable. The ability to utilize these digital assets as also a form of brand storytelling and user engagement for brands.
Every image or movie file can now be uploaded onto a blockchain that is essentially a public ledger and have its ownership represented by a single unique token which we call the NFT. The ability to verify ownership digitally has opened a new industry to digital art / creations.
The NFT industry is booming with marketplaces, celebrities joining the race, brands creating digital products. It is time to enter this new digital universe, capitalize on its growth, while expanding your IPs scope of products and innovation.